Consumers Spending More Time Watching All Screens

Source: http://blog.nielsen.com/


Americans may choose to consume video on the “best screen available,” yet traditional TV remains the screen of choice. Nielsen data shows that consumers’ time with TV, Internet and Mobile video continues to increase across the board. Online video grew 13% in Q1 2009, driven by both strong brand marketing and large media events including the Presidential inauguration, the Super Bowl and March Madness. With broadband levels increasing in the U.S., online video audiences will continue to grow as consumers begin to upgrade their PCs to support increased video consumption. Mobile video viewing has grown a significant 52% from the previous year, up to 13.4 million Americans. Much of this growth continues to come from increased mobile content and the rise of the mobile web as a viewing option.

Out of all different age groups, 18-24 year olds show signs of watching DVR and online video the same amount of time – timeshifting 5 hrs, 47 minutes per month, and watching video online 5 hrs, 3 minutes each month.

The Entreprenurial Leader and the Team

The team that is choosen to build a business is a crucial piece that will determine the success along with other factors such as finacial backing and the industry selected. You have to build a team of stars and that may cost big bucks that you may not have especailly in the begining stages of your company. So the entreprenuer has to think of innovative and cost effective ways to recruit the best talent to come on board. I am considering looking to recent college graduates that may be agree to a lower pay scale in compensation for a lack of experience. This can also be a high risk seeing that young people are highly energetic, and excited about new ideas but may not necessarily have the proven track record of a seasond executive. I am considering taking on a partner myself that may compensate for my weaknesses being a new entreprenuer. I have networked and come across an potential investor that is interested but I want to present him the best financial picture that will get him hooked on my idea.

Your team is the connection to the success of the business and I feel that my network is solid yet they will not come cheap because they are some of the best in their fields. This will create an air of excellence when providing a service and/or product, however its also good to have a lost coast structure that may yeild similar results. I am also reseaching ways to cut cost such as hiring individuals as an independent contractor and interns so you dont have to worry about paying or things such as benefits.

I think the best solution would be to hire star players in areas I am not proficient in (but still knowledgeble) such as accounting and information tecnology and hire other team players with excelllent potential to be leaders on an executive level and grow together. This will cover all ends and provide a balance of the cost initally spent on aquiring the ounding organizational struture which will change and grow as the business changes and grows.

Where Should I Begin??

I chose to venture into the media and entertainment industry, however in my attempts to research the industry I am having trouble finding historical, current, and future projections. I see tons of articles and data on the M&E industry in India, apparently this industry is booming there now. I need some insight on where to find good data to continue researching so I can make a business plan that works. So far I have the basics, a description of where I would like to go with my business. Maybe it would be best to research each aspect separately instead of the M&E industry as a whole? What do you think??? Here is my breakdown of the M&E industry and the areas I am interested in:

A. Industry Description and Outlook

1. Media Industry

The media industry consists of all the public mass distributors of news and entertainment across media such as television, radio, web (blogs, podcasts, messag boards, video sharing, and online magazines), print (magazines, books, newspapers), film. MSM is an acronym for mainstream media which uses techniques such as advertising and propaganda due to some media being biased. Media communicates to entertain, inform and influence their audience.

2.      Description of your primary industry

• Public relations

Public Relations is the art and science of managing communication between an organization and its target audience to build, manage and sustain its positive image.

• Film

Film is a term that encompasses motion pictures as individual projects and is considered by many to be an important art form. Films entertain, educate, enlighten and inspire audiences. Any film can become a worldwide attraction, especially with the addition of subtitles that translate the film message.

• Internet

The Internet is a more interactive medium of mass media  that is worldwide, publicly accessible network of interconnected computer networks that transmit data. Contrary to some common usage, the Internet and the World Wide Web are not synonymous. The Internet is the system of interconnected computer networks and the Web is interconnected documents, linked by hyperlinks and URLs. The World Wide Web is accessible through the Internet, along with many other services such as email, online chats, and web pages.

·         Blogging has become a huge form of media, popular through the internet. A blog is a website, usually maintained by an individual, with regular entries of commentary or other material such as videos. Entries are commonly displayed in reverse chronological order.. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. Micro-blogging is another type of blogging which consists of blogs with very short posts.

·         A podcast is a series of digital-media files which are distributed over the Internet using syndication feeds for playback on portable media players and computers. The term podcast, like broadcast, can refer either to the series of content itself or to the method by which it is syndicated; the latter is also called podcasting. The host or author of a podcast is often called a podcaster.

• Book

Publishers print books which are literary work or a main division of such a work. A book produced in electronic format is known as an e-book.

• Journalism

Journalism is the discipline of collecting, analyzing, verifying and presenting information regarding current events, trends, issues, and people. Journalists often record important events, and producing news articles on short deadlines. Many news organizations claim proud traditions of holding government officials and institutions accountable to the public, while media critics have raised questions about holding the press itself accountable.

·         Some publishers print magazines which are often printed in color on coated paper with a soft cover. This periodical publication typically is published weekly, bi-weekly, monthly, bi-monthly, or quarterly with an advanced date on the cover. Magazines contain a variety of articles, generally financed by advertisers and/or purchase by readers.

·         A newspaper contains news, information and advertising printed on newsprint. Recent developments on the Internet are posing major threats to its business model, however. Paid circulation is declining in most countries, and advertising revenue, which makes up the bulk of a newspaper's income, is shifting from print to online.